We’re about to do a little dive into the world of Instagram and TikTok in 2024 and what I’m thinking it’ll look like based on all the internet buzz so far. Let’s go!
With over 2.35 billion users worldwide, Instagram is still one of the most prominent players on the social media landscape, but make no mistake, TikTok is quickly catching up. Both social media networks are constantly and developing, which means they regularly introduce new features and updated functionalities. In this blog post, we’ll cover the things to look out for in terms of Instagram and TikTok updates and features for 2024 and also those from 2023 that you might have missed.
Before we jump in, I can’t talk about these two social sharing giant’s without mentioning the OG social platform run by Meta. Here’s a little tid-bit on what we’ll see with Facebook in relation to TikTok and Instagram in 2024.
While TikTok is on track to overtake Facebook in terms of influencer marketing spend this year (2023) and will overtake the No. 2 platform, YouTube, by 2024, Facebook still dominates the market with 2.9 billion monthly active users, while Instagram has 2 billion monthly active users. Instagram is set to continue to be a popular trend in 2024. While it’s possible that Instagram and TikTok’s continued growth and development could impact Facebook use in 2024,it is difficult to predict the extent of this impact. Now let’s get into each platform!
LET’S TALK INSTAGRAM
Instagram Statistics for 2024
- Advertisers could reach 1.628 billion users on Instagram in April 2024, placing it 4th in our ranking of the world’s most ‘active’ social media platforms.
- Instagram is one of the world’s top social platforms, but just how many people use Instagram today? Based on its global advertising audience reach numbers, Instagram has at least 1.628 billion users around the world in April 2024.
- Instagram sees the highest usage among people aged between 18 and 34. People within these age groups make up over 60% of Instagram’s user base.
- Instagram is among the “big three” social media platforms, with 49% of consumers and 59% of marketers planning to use it in the next 12 months.
Instagram Marketing Trends for 2024
Long-term influencer partnerships, authenticity, video content, live shopping, nano and micro-influencers, and creator-focused marketplaces were some of the most successful forms of influencer marketing in 2023. Brands are recognizing the value of working with influencers who have smaller but highly engaged audiences, and influencer marketing is becoming more popular than ever. It is essential to have a great influencer marketing strategy to attract quality people to work with you and achieve better outcomes overall
Influencer marketing is set to continue to be a popular trend on Instagram in 2024, with brands partnering with creators and influencers to reach a wider audience and drive sales.
User-generated Content (UGC)
User-generated content (UGC) creators are becoming more popular on Instagram, and brands are taking notice.
The most successful forms of User-generated content (UGC) on Instagram in 2023 were short-form videos, authenticity, collaborative posts, custom illustrations, and content around or by social justice movements. Influencers who prioritize authenticity and create high-quality video content are more likely to succeed, and brands are partnering with creators and influencers to reach a wider audience and drive sales.
Instagram Updates and Features for 2024
Instagram Reels: Instagram is going all-in on Reels, and it seems like the platform is definitely continuing to prioritize this type of content.
Instagram Shopping: Instagram is testing a new feature that allows users to purchase products directly from the app.
Instagram AR Filters: Instagram is constantly adding new AR filters to its library, and we can expect more of the same in 2024.
Instagram Algorithm Update: Instagram’s algorithm is constantly evolving, and it’s essential to stay up-to-date with the latest updates and features. In 2024, we can expect Instagram to continue prioritizing Reels and user-generated content (UGC).
LET’S TALK TIKTOK
TikTok Statistics for 2024
- TikTok is among the fastest-growing social media sites in 2024, with over 100 million users in the US alone.
- TikTok sees the highest usage among people aged between 18 and 34. People within these age groups make up over 60% of TikTok’s user base.
- TikTok is set to overtake Facebook in terms of influencer marketing spend in 2024 and will overtake the No. 2 platform, YouTube.
TikTok Marketing Trends for 2024
TikTok influencer marketing has been successful in 2023 in increasing brand awareness, driving sales, and creating engaged communities. Influencers who prioritize authenticity and create engaging content are more likely to succeed, and brands are partnering with influencers to create creative campaigns that resonate with their target audience. TikTok influencer marketing is often more cost-effective than other forms of advertising, and brands are using it to overcome challenges and reach new audiences.
As with Instagram, influencer marketing is set to continue to be a popular trend on TikTok in 2024 with brands continuing to invest in partnering with creators and influencers to reach a wider audience and drive sales.
User-generated Content (UGC)
User-generated content (UGC) creators are becoming more popular on TikTok, and brands are taking notice.
UGC has been successful on TikTok in 2023 in achieving authenticity, increasing engagement, and creating user-generated campaigns that resonate with the target audience. Brands are using hashtags to promote UGC, and reposting UGC around your brand can be beneficial. UGC is often more cost-effective than other forms of advertising, and TikTok is a great platform to source and share UGC.
Short-form videos have become increasingly popular on TikTok in 2023. Typically defined as videos that are 60 seconds or less, these videos have been highly successful, and their popularity is expected to continue to grow. They are quickly becoming the most popular content type for attracting viewers and keeping them engaged, and they convey messages in a fun and interactive way, making them more relatable and engaging for target audiences. TikTok has recently witnessed a surge in popularity as a social networking app for sharing short videos, and the platform’s success is evident in its revenue.
With all this in mind, we can expect more brands to start using this format in 2024. If they’re really forward thinking, it will be as an overlay to they’re evergreen, long-form content strategy.
TikTok Updates and Features for 2024
- TikTok Algorithm Update: TikTok’s algorithm is constantly evolving, and it’s essential to stay up-to-date with the latest updates and features. In 2024, we can expect TikTok to continue prioritizing user-generated content (UGC) and short-form videos.
- TikTok Shopping: TikTok is testing a new feature that allows users to purchase products directly from the app.
- TikTok AR Filters: TikTok is constantly adding new AR filters to its library, and we can expect more of the same in 2024.
From Instagram’s continued popularity to TikTok’s rise in influencer marketing spend, there’s a lot to keep an eye on. But with the right strategy and approach, both platforms can be powerful tools for engaging with your target audience and driving results. Whether you’re a blogger, marketer, or business owner, I hope you found this blog post helpful and informative. And remember, the world of social media is always changing, so stay curious, stay creative, and stay ahead of the game.